We habituate to everything except the things we love. Those stay forever new.

Habit is a survival feature: once something is familiar and safe, your nervous system stops devoting full attention to it.

Love is the exception because it’s not just pleasure, it’s ongoing relevance.

When you really love something or someone, your brain tags it as: “this matters to my future. Keep watching.”

That’s evolution’s hack to keep you paying attention to your kids, your partner, your work—whatever actually matters. Everything else fades into the background.

That’s why people who truly love their craft become unstoppable. The work stays forever novel and interesting to them, while everyone else burns out.